CLIENT:
Stella Artois
CATEGORY:
Experiential Marketing
Stella Artois ``The Art of the Chalice`` – Experiential Marketing
THE PEOPLE…
Bar owners already have beer mugs and don’t see the need for a beer Chalice — especially since it’s more delicate and does not stack for storage.
THE PRODUCT…
Stella Artois is never more perfect than when served in its signature Chalice.
THE TRUTH THAT CONNECTS THEM…
Consumers recognize the value of premium experiences and are willing to pay significantly more for them.
THE PEOPLE…
Bar owners already have beer mugs and don’t see the need for a beer Chalice — especially since it’s more delicate and does not stack for storage.
THE PRODUCT…
Stella Artois is never more perfect than when served in its signature Chalice.
THE TRUTH THAT
CONNECTS THEM…
Consumers recognize the value of premium experiences and are willing to pay significantly more for them.
THE SOLUTION
Educate bar owners and wholesalers that the Chalice wasn’t a glass; when filled with Stella Artois it becomes a work of art — the art of beer — able to command a higher price point.
Hosted best-in-class “The Art of the Chalice” events in key cities featuring local artists in food, music, street art and more.
THE SOLUTION
Educate bar owners and wholesalers that the Chalice wasn’t a glass; when filled with Stella Artois it becomes a work of art — the art of beer — able to command a higher price point.
Hosted best-in-class “The Art of the Chalice” events in key cities featuring local artists in food, music, street art and more.
THE RESULTS
9,000 limited-edition Art Chalices gifted to influencers and 225 new points of distribution secured
New Accounts Serving In The Chalice
On-Premise Account Activations
Samples Served In A Chalice
