CLIENT:
Snapple
CATEGORY:
Social Media
Snapple – Social Media Influencers
THE PEOPLE…
Ready-to-drink tea drinkers have more choices than ever before — not just in flavors, but in personality as well.
THE PRODUCT…
Snapple built the flavored tea category and as a result created a passionate fan base. Unfortunately as the category grew, Snapple teas were at a disadvantage against bigger, better- funded category players.
THE TRUTH THAT CONNECTS THEM…
Passion can only be earned, not bought.
THE PEOPLE…
Ready-to-drink tea drinkers have more choices than ever before — not just in flavors, but in personality as well.
THE PRODUCT…
Snapple built the flavored tea category and as a result created a passionate fan base. Unfortunately as the category grew, Snapple teas were at a disadvantage against bigger, better- funded category players.
THE TRUTH THAT
CONNECTS THEM…
Passion can only be earned, not bought.
THE SOLUTION
Hack passion.
Kim Kardashian’s passion. She was a genuine Snapple fan on social media, so Snapple thanked her by sending her custom-designed packaging. Kim liked it so much that she posted about the product FOR FREE to her millions of followers.
Within just days, Kardashian shared a video post with her millions of followers on Instagram. The story quickly went viral and was picked up by several media outlets and featured on “The Tonight Show with Jimmy Fallon.”
THE SOLUTION
Hack passion.
Kim Kardashian’s passion. She was a genuine Snapple fan on social media, so Snapple thanked her by sending her custom-designed packaging. Kim liked it so much that she posted about the product FOR FREE to her millions of followers.
Within just days, Kardashian shared a video post with her millions of followers on Instagram. The story quickly went viral and was picked up by several media outlets and featured on “The Tonight Show with Jimmy Fallon.”
THE RESULTS
Kim Kardashian Earned Media Post
Households Viewed Jimmy Fallon Segment
Increase In Snapple Sales During The Quarter
Investment Resulted In $6MM Estimated In Earned Media
