CLIENT:
Shock Top
CATEGORY:
Experiential Marketing

Shock Top – Experiential Marketing

THE PEOPLE…

Consumers and wholesalers were desperate for the long New England winter to end so that they could reignite beer sales with warmer weather.

THE PRODUCT…

Shock Top is a refreshing beer from sunny California with an irreverent attitude and a unique summer vibe.

THE TRUTH THAT CONNECTS THEM…

Summer can’t arrive fast enough.

THE PEOPLE…

Consumers and wholesalers were desperate for the long New England winter to end so that they could reignite beer sales with warmer weather.

THE PRODUCT…

Shock Top is a refreshing beer from sunny California with an irreverent attitude and a unique summer vibe.

THE TRUTH THAT
CONNECTS THEM…

Summer can’t arrive fast enough.

THE SOLUTION

22 Shock Top bugs were loaded up in Cali and driven across the country to bring a little sunshine (and beer) to New England. Along the way, the “swarm” worked with wholesalers to make appearances at key accounts, host consumer sampling activations and increase distribution.