The Problem
LandShark is primarily an East Coast “beach beer” that relies on summer events, like Spikeball tournaments and Jimmy Buffett concerts, to compete in a crowded category.
As a result of the COVID-19 pandemic, however, LandShark had to cancel all of its scheduled summer events and rethink how to engage with existing older “Parrothead” consumers while drawing in a new generation of beer lovers.
The reality
Consumers connect more with brands that have an authentic message that stays true to their brand identity.
Tap into a culturally relevant event—Shark Week—that resonates with both target markets and can be enjoyed safely from home.
