CLIENT:
Natural Light
CATEGORY:
Experiential Marketing
Natural Light ``Nattysaurus`` – Experiential Marketing
THE PEOPLE…
Spring break is about maximum enjoyment, but being stuck going on the beer run is just no fun.
THE PRODUCT…
Natural Light is the light-hearted, easy drinking beer that offers maximum value and epic fun.
THE TRUTH THAT CONNECTS THEM…
Every moment of spring break should be epic — even the beer run.
THE PEOPLE…
Spring break is about maximum enjoyment, but being stuck going on the beer run is just no fun.
THE PRODUCT…
Natural Light is the light-hearted, easy drinking beer that offers maximum value and epic fun.
THE TRUTH THAT CONNECTS THEM…
Every moment of spring break should be epic — even the beer run.
THE SOLUTION
Make even a Spring Break beer run epic fun with a larger-than-life Nattasaurus — a T-Rex made out of Natural Light packaging — and a racy photo-op T-shirt — flash the underside of the shirt to reveal a T-Rex. The program even drove excitement with regional wholesalers who built displays to match.
THE SOLUTION
Make even a Spring Break beer run epic fun with a larger-than-life Nattasaurus — a T-Rex made out of Natural Light packaging — and a racy photo-op T-shirt — flash the underside of the shirt to reveal a T-Rex. The program even drove excitement with regional wholesalers who built displays to match.
THE RESULTS
Nattasaurus Activations (FL, TX)
Social Photo Mentions/Shares
Increase In Natty Retail Display Activity
