CLIENT:
LandShark
CATEGORY:
Integrated Campaign
LandShark ``Shark Week`` – Integrated Campaign
THE PEOPLE…
True beach lovers live two lives: their high pressure work life in the city, and their relaxing weekend life at the beach.
THE PRODUCT…
LandShark is a contradiction: an approachable laidback lager that’s perfect for the beach, but named after the ocean’s most unapproachable predator.
THE TRUTH THAT CONNECTS THEM…
COVID-19 closed the beaches in 2020, so while no one could play in the sand, our passion for the beach made sure we still found a way to play with the sharks.
THE PEOPLE…
True beach lovers live two lives: their high pressure work life in the city, and their relaxing weekend life at the beach.
THE PRODUCT…
LandShark is a contradiction: an approachable laidback lager that’s perfect for the beach, but named after the ocean’s most unapproachable predator.
THE TRUTH THAT
CONNECTS THEM…
COVID-19 closed the beaches in 2020, so while no one could play in the sand, our passion for the beach made sure we still found a way to play with the sharks.
THE SOLUTION
At the onset of lockdowns, and thirsty for entertainment, we all turned the dial up on our media consumption. Leveraging this insight, we “unofficially” tapped into the cultural TV hit Shark Week and created “LandShark Week Watch Parties.”
THE RESULTS
Survival Guide Downloads
Sales Increase VS. A Year Ago
Display Activity VS. Previous Quarter
