Keurig Dr Pepper ``Mini-Monsters`` – Integrated Campaign

THE PEOPLE…

Mom is the “family gate-keeper” — trying her best to make sure the family consumes only those products that are good for them.

The carbonated soft drink category has been in a two-decade sales decline, becoming synonymous with an unhealthy lifestyle.

There are times throughout the year when Mom puts her family’s happiness first, and allows a special treat. Times like Halloween!

Mom is the “family gate-keeper” — trying her best to make sure the family consumes only those products that are good for them.

The carbonated soft drink category has been in a two-decade sales decline, becoming synonymous with an unhealthy lifestyle.

There are times throughout the year when Mom puts her family’s happiness first, and allows a special treat. Times like Halloween!

Mini “trick-or-treat” cans featuring Halloween-themed mini-monsters.

Major displays moved our brands off the shelf and into the Halloween section and into Mom’s cart.

Multi-year program included many technology and social media overlays to amplify the program and further drive shopper engagement at home.

Mini “trick-or-treat” cans featuring Halloween-themed mini-monsters.

Major displays moved our brands off the shelf and into the Halloween section and into Mom’s cart.

Multi-year program included many technology and social media overlays to amplify the program and further drive shopper engagement at home.

000

In Incremental Sales And Sustained Retail Support Over A 5-Year Period