• CLIENT:

    Keurig Dr Pepper

  • DATE:

    2020

  • CATEGORY:

    National Sales Meeting

Keurig Dr Pepper –
National Sales Meeting

When two giant beverage companies merge, how do you WIN THE DAY and solve their new identity crisis involving 60+ brands?

THE PROBLEM

Because of the merger, the newly combined KDP portfolio had an identity crisis.

Going into the national sales meeting, there was a lot of confusion around how the 60+ brands should work together.

THE REALITY

No one had done the hard work to categorize the brands in a way that was easy for the sales organization to leverage.

THE SOLUTIONS

EXPERIENTIAL CATEGORY SHOWCASE

Concept and produce an experiential category showcase—on a shoestring budget—that allows visitors to easily understand and experience where each brand fits within the portfolio.

RELEVANT SALES STORIES

Use the walls more effectively to highlight the relevant sales stories, programs and innovations.

THE RESULTS

"I Finally Have A Clear Picture Of Our Products."

Tom Burgess - Director Of Corporate Communications

INCREMENTAL REVENUE

Generated From
This Experiential Work.

4 ADDITIONAL EVENTS

WAA Executed As A
Result Of The Success.

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