CLIENT:
Keurig Dr Pepper
DATE:
2020
CATEGORY:
National Sales Meeting
Keurig Dr Pepper –
National Sales Meeting
When two giant beverage companies merge, how do you WIN THE DAY and solve their new identity crisis involving 60+ brands?
THE PROBLEM
Because of the merger, the newly combined KDP portfolio had an identity crisis.
Going into the national sales meeting, there was a lot of confusion around how the 60+ brands should work together.
THE REALITY
No one had done the hard work to categorize the brands in a way that was easy for the sales organization to leverage.
THE SOLUTIONS
EXPERIENTIAL CATEGORY SHOWCASE
Concept and produce an experiential category showcase—on a shoestring budget—that allows visitors to easily understand and experience where each brand fits within the portfolio.
RELEVANT SALES STORIES
Use the walls more effectively to highlight the relevant sales stories, programs and innovations.
