CLIENT:
Fever-Tree
CATEGORY:
Retail Marketing
Fever-Tree – Retail Marketing
THE PEOPLE…
Premium cocktail lovers focus on the spirit in their drink, which is only 1/4th of the experience.
THE PRODUCT…
Using only the best ingredients sourced from around the world, Fever-Tree is rapidly elevating the mixer category.
THE TRUTH THAT CONNECTS THEM…
If you love cocktails, then you should love the whole cocktail.
THE PEOPLE…
Premium cocktail lovers focus on the spirit in their drink, which is only 1/4th of the experience.
THE PRODUCT…
Using only the best ingredients sourced from around the world, Fever-Tree is rapidly elevating the mixer category.
THE TRUTH THAT
CONNECTS THEM…
If you love cocktails, then you should love the whole cocktail.
THE SOLUTION
Establish the brand as the category captain by creating a multi-year off-premise interactive education “zone” to encourage thoughtful mixer purchase by featuring mixology videos, interactive recipe creations and in-store sampling.
THE SOLUTION
Establish the brand as the category captain by creating a multi-year off-premise interactive education “zone” to encourage thoughtful mixer purchase by featuring mixology videos, interactive recipe creations and in-store sampling.
THE RESULTS
Of Its Kind Footprint
In The Category
In-Store Sampling Rate, Well Above The Industry Average
Onsite Media
Impressions
