CLIENT:
Eden Gallery
CATEGORY:
Experiential Marketing
THE PROBLEM
Art gallery opening nights are typically exclusive “closed-door” events for art collectors and the well-connected. We saw an opportunity to amplify the event beyond a one-night affair by creating a visually stunning, “Instagramable” and newsworthy event that complimented the work of the artists themselves, as well as encouraged the attendance of noteworthy influencers with large social followings outside the art community.