• CLIENT:

    Eden Gallery

  • CATEGORY:

    Experiential Marketing

Eden Gallery –
Experiential Marketing

A global network of high-end art galleries that operates at the forefront of modern art exhibitions, Eden represents a selection of artists, curators and supporters and seeks to create vibrant, uniquely modern experiences to showcase art that inspires, elevates and transforms culture.

Eden Gallery –
Experiential Marketing

A global network of high-end art galleries that operates at the forefront of modern art exhibitions, Eden represents a selection of artists, curators and supporters and seeks to create vibrant, uniquely modern experiences to showcase art that inspires, elevates and transforms culture.

THE PROBLEM

Art gallery opening nights are typically exclusive “closed-door” events for art collectors and the well-connected. We saw an opportunity to amplify the event beyond a one-night affair by creating a visually stunning, “Instagramable” and newsworthy event that complimented the work of the artists themselves, as well as encouraged the attendance of noteworthy influencers with large social followings outside the art community.

THE SOLUTION

PLANNING

Engaged best-in-class set designers to transform the gallery into a veritable “Garden of Eden.”

EXECUTION

The centerpiece was a 4.5-meter apple tree that encouraged guests to share pictures on social media for the chance to win unique, one-of-a-kind works of art. “Eden Ladies” hosted guests, and notable musicians entertained the crowd.

PLANNING

Engaged best-in-class set designers to transform the gallery into a veritable “Garden of Eden.”

EXECUTION

The centerpiece was a 4.5-meter apple tree that encouraged guests to share pictures on social media for the chance to win unique, one-of-a-kind works of art. “Eden Ladies” hosted guests, and notable musicians entertained the crowd.

ENGAGEMENT

Invited various press outlets and relevant tastemakers, influencers and targeted communities to cultivate valuable third-party endorsements for the gallery event and spread the word.

HIGHLIGHTS

Crafted a compelling narrative around the artists’ works and revealed some of the secrets behind their creation – breaking free from the norms of traditional private viewings. Materials developed included: digital invites, media mailers, press kits/releases and an exclusive influencer guest list.

ENGAGEMENT

Invited various press outlets and relevant tastemakers, influencers and targeted communities to cultivate valuable third-party endorsements for the gallery event and spread the word.

HIGHLIGHTS

Crafted a compelling narrative around the artists’ works and revealed some of the secrets behind their creation – breaking free from the norms of traditional private viewings. Materials developed included: digital invites, media mailers, press kits/releases and an exclusive influencer guest list.

THE RESULTS

"100% Influencer Attendance"

000

Social Likes

0

Reach

00

Interactions

000

Comments

Numerous Listings in Key Publications and Artist Interviews

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Contact us: info@wearealexander.com

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