CLIENT:
Dr Pepper
CATEGORY:
Packaging
Dr Pepper ``Pick Your Pepper`` – Packaging
THE PEOPLE…
If there is one cohort that identifies as being individually unique and special, it is a Millennial.
THE PRODUCT…
Dr Pepper is a one-of-a-kind taste — made from 23 secret flavors and there is no soft drink like it in the world.
THE TRUTH THAT CONNECTS THEM…
What makes each of us unique is worthy of a celebration — even if it’s a love of purple unicorns.
THE PEOPLE…
If there is one cohort that identifies as being individually unique and special, it is a Millennial.
THE PRODUCT…
Dr Pepper is a one-of-a-kind taste — made from 23 secret flavors and there is no soft drink like it in the world.
THE TRUTH THAT
CONNECTS THEM…
What makes each of us unique is worthy of a celebration — even if it’s a love of purple unicorns.
THE SOLUTION
“Pick Your Pepper” summer program — a multi-year packaging program of over 700 unique bottle labels celebrating the individual passions that make each of us one-of-a-kind.
THE SOLUTION
“Pick Your Pepper” summer program — a multi-year packaging program of over 700 unique bottle labels celebrating the individual passions that make each of us one-of-a-kind.
THE RESULTS
Increase In 20-oz. Volume And Display
COMPETITION
Outperformed Competitor Single-Serve Programs In All Key Metrics During Promo Period
ENGAGEMENT
Generated More Organic Millennial Engagement Through Social Media Than Any Preceding Program
RECOGNITION
Multi-Award Winning Program
