Ben & Jerry’s – New Packaging Shoot

CLIENT:
Ben & Jerry's
CATEGORY:
Packaging Photography

Ben & Jerry's –
Packaging Photography

Ben & Jerry’s manufactures ice cream, frozen yogurt, and sorbet.

Founded in 1978, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades.

Ben & Jerry's –
Packaging Photography

Ben & Jerry’s manufactures ice cream, frozen yogurt, and sorbet.

Founded in 1978, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades.

THE PROBLEM

Ben & Jerry’s wanted to photograph its redesigned U.S. and European packaging lines.

However, the artwork wasn’t finalized and none of the physical packages existed yet. Plus, waiting for final packaging to photograph would add months to the timeline.

THE PROBLEM

Ben & Jerry’s wanted to photograph its redesigned U.S. and European packaging lines.

However, the artwork wasn’t finalized and none of the physical packages existed yet. Plus, waiting for final packaging to photograph would add months to the timeline.

THE SOLUTION

Photograph gray pints in-situ that could be wrapped digitally in post-production as soon as the artwork was finalized.

Oftentimes, the SAME IMAGE could be wrapped for both the U.S. and Europe packaging, adding efficiency.

THE RESULTS

The process allowed Ben & Jerry’s to get its packaging to market faster on two continents.

Individual Flavors
Photographed On-Set

000

Total Assets Created

Total Months Time Saved Not Waiting for
Art and Production of New Packaging

results

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