CLIENT:
Ahold Delhaize
CATEGORY:
Content Creation
Ahold Delhaize –
Content Creation
After merging, Ahold Delhaize has become a world leader in supermarkets and E-commerce along the East Coast of the U.S., with major chains like Stop & Shop, Giant Foods and Food Lion, along with delivery services like FreshDirect and Peapod.
Ahold Delhaize –
Content Creation
After merging, Ahold Delhaize has become a world leader in supermarkets and E-commerce along the East Coast of the U.S., with major chains like Stop & Shop, Giant Foods and Food Lion, along with delivery services like FreshDirect and Peapod.
THE PROBLEM
Pre-merger legacy issues – typical of newly merged organizations – created complexity and duplication among internal teams and multiple agency partners, leading to different pricing structures, inefficient workflows and little stakeholder transparency.
THE PROBLEM
Pre-merger legacy issues – typical of newly merged organizations – created complexity and duplication among internal teams and multiple agency partners, leading to different pricing structures, inefficient workflows and little stakeholder transparency.
A 3-STEP SOLUTION
Step 1:
INTEGRATED WORKFLOW
All solutions started with the development of a bespoke system-wide standard operating procedure for content creation, premedia and color/printer management, enabling an efficient, integrated and consistent way of working while also delivering real-time stakeholder transparency and accountability on every project.
Step 2:
PRICING
Having a consistent workflow in place allowed us to provide a controllable pricing structure based on historical data, inclusive of all costs, that enabled a transparent billing process with streamlined estimating and approvals, resulting in no billing surprises.
Step 3:
TECHNOLOGY
State-of-the-art asset management and remote photo-shoot technology was deployed to partner with and support the in-house client design team, resulting in immediate access to all archived assets and instant direction, feedback and approvals during remote photo shoots.
Step 1:
INTEGRATED WORKFLOW
All solutions started with the development of a bespoke system-wide standard operating procedure for content creation, premedia and color/printer management, enabling an efficient, integrated and consistent way of working while also delivering real-time stakeholder transparency and accountability on every project.
Step 2:
PRICING
Having a consistent workflow in place allowed us to provide a controllable pricing structure based on historical data, inclusive of all costs, that enabled a transparent billing process with streamlined estimating and approvals, resulting in no billing surprises.
Step 3:
TECHNOLOGY
State-of-the-art asset management and remote photo-shoot technology was deployed to partner with and support the in-house client design team, resulting in immediate access to all archived assets and instant direction, feedback and approvals during remote photo shoots.
THE RESULTS
LESS
Client Time On Set
Thanks To Remote Shooting
FASTER
Product-to-Shelf
COST REDUCTION
Via Increased Efficiency And
Volume-Based Pricing
