WE TURN SHOPPERS INTO BUYERS
As an award-winning retail-focused marketing agency for some of North America’s most loved products,
we help brands stand out and WIN THE DAY at the crucial moment of purchase, in-store and online.
We take a human-centric, insights-driven approach to our strategic development and creative solutions – squarely focused on only what matters: people, products and the truth that connects them. Our core competencies include in-store retail campaigns (national & regional), packaging and merchandising solutions, digital/social content, e-commerce content and experiential brand activations.
To drive efficiency and speed-to-market, our competencies are supported with proprietary technology solutions and decades of executional expertise in premedia/production services, color and printer management, high-end photography and imaging/editing/3D capabilities.
Let us show you how we help brands stand out and WIN THE DAY.
WHAT WINNING THE DAY LOOKS LIKE
WINNING THE DAY means overcoming barriers. Recognizing that during holidays and special occasions moms become a bit more forgiving about what they allow the family to consume, we identified Halloween as the perfect opportunity, and created fun, interactive monster-themed mini-cans as an alternative to traditional candy and chocolates. These sweet treats became an instant trick or treat hit with moms, kids and retailers.
AWARD-WINNING LEGACY PROGRAM
To help the Ahold Delhaize design team capture a competitive edge, a bespoke workflow solution from creative ideation to final packaging files was created. WINNING THE DAY meant creating a controllable pricing structure, efficient processes to increase stakeholder alignment/visibility and implementing remote-working technology for speed and savings (well before the Covid-19 pandemic).
INCREASED EFFICIENCY &
VOLUME BASED PRICING
WINNING THE DAY means moving fast. During one of the longest lasting winters on record, with late-season snowstorms pummeling the Northeast, we helped jump-start summer by transporting West Coast sunshine and summer cheer to the East Coast. Over the course of 10 weeks, 22 Shock Top-branded vehicles traveled across the country making hundreds of sampling stops in key markets along the way.
WINNING THE DAY means finding solutions to unique challenges. Cannabis packaging is complicated due to state laws, strain types, varying percentages of THC & CBD cannabinoids and terpenes. All these variables along with state-by-state regulations lead to frequent packaging updates, which is expensive, labor intensive and prone to frequent errors. With a bespoke artwork automation solution, we turned what normally takes weeks of manual labor into just hours while ensuring the accuracy of critical information.
TURNED WEEKS INTO HOURS
WINNING THE DAY means leveraging potential. Art gallery openings rarely reach the creative level of the artist’s work. Attracting the right audience is critical to creating buzz and interest within the art collector community and beyond. That’s why we created an irresistible “must-see” event that transformed a one evening London gallery opening into a virtual Garden of Eden – a stunning visual experience for attendees and their social media followers.
WINNING THE DAY means leveraging your strengths. Snapple is severely outspent by its competitors in all paid media channels. Recognizing that Snapple enjoys a loyal social following, we looked to combat the disparity in media spend by leveraging passionate Snapple fans and influencers and increasing our earned media presence.
WORK THAT WORKS
Strategic thinking is the connective tissue that integrates our entire service offering. Steeped in compelling insights, empathy and real-time social awareness, we uncover the truths of a brand, along with the connection points and behaviors of its customers and consumers. Using a number of proven proprietary tools, the work of our Planning + Insights Group becomes the “GPS” that guides all of our solutions and is why WINNING THE DAY must always include delivering work that works.
REGIONAL & LOCAL MARKET SUPPORT
Regional/Local Sales & Marketing teams have unique needs and challenges. They require a resource that is highly responsive, understands the cultural nuances of the local market, is price-sensitive and can deliver hyper-fast with zero complications. TURN® is our ON-DEMAND creative delivery solution to meet time-sensitive, quick-turn challenges with templatized, adjustable creative solutions. With predetermined costs, processes and timelines, TURN® can quickly deliver quality creative in a short period of time while always protecting and supporting the established national brand image. TURN® has proven to empower local teams by significantly reducing the time needed to manage agency resources – giving them more time to plan, market, sell and WIN THE DAY.
To help WIN THE DAY during Super Bowl LVI, we created a commemorative, limited edition
Dr Pepper can to welcome football fans to
We helped WIN THE DAY by creating a unique off- and on-premise program for the Savannah, Georgia market that featured a lucky Arrr-ish pirate character.
To WIN THE DAY, we created an in-culture version of an existing national Dr Pepper food pairing program for a local Hispanic market.
To help WIN THE DAY, we provided regional marketing support for a Budweiser/Harley-Davidson summer sweeps program.
We created Busch Light point-of-sale materials, outdoor boards, t-shirts and koozies to help WIN THE DAY with local dirt track race fans.
To WIN THE DAY for Michelob ULTRA, we delivered regional support for its MLS Sporting KC Fan Cave program.
ALL ROADS LEAD TO ROME
The past several years clearly have demonstrated the importance of organizational resilience. ROME®, our proprietary technology solution, is a key component to WINNING THE DAY for our clients. It ensures all project stakeholders remain connected, aligned and accountable in real-time, while enabling teams to safeguard, easily find, and share marketing assets of any kind—all while driving timely approvals for any number of projects simultaneously. Recognizing our client’s need for flexibility and the desire to pivot quickly on demand, our unique workflow solution allows for effortless workflow creation and modification on the fly. ROME® also provides instant project health and vital KPI reporting. It’s everything you need in one place to drive your work forward with momentum and daily efficiency. It is why we say – All roads lead to ROME®.
ROME® is browser-based, mobile-friendly and requires no specialized software—it resides in a secure cloud under significant security protocols and is accessible from any device wherever you are in the world. ROME® utilizes a customizable role-based access control system providing a suite of features designed to drive your daily business with maximum efficiency:
- Instant Workflows
- Dynamic Asset Management
- Color & Printer Mgt.
- Virtual Soft Proofing
- Remote Press Approvals
- Artwork Automation
- Stakeholder Approvals
- Real-Time Project Health
- KPI / Project Reporting
- Quality Control
AI-driven smart search helps you find what you need or discover what you desire for your next project. Spend less time searching and more time creating.
Choreograph your business and creative process from conception to market, while empowering a mobile workforce from anywhere in the world.
Instantly view your project health and timelines. Quickly identify blockers and/or important information to mitigate issues before they become problems.
Eco-friendly and effective, our process helps you identify print and color challenges quickly. Save time, money and the environment.
A division of We Are Alexander specializing in the complex requirements of the health and pharmaceutical industry.
We WIN THE DAY for your healthcare marketing brand teams by operating as an extension of them, on-site and off-site. As an executional powerhouse, we drive significant cost savings for you over traditional AOR execution fees—for one client alone, we are credited with contributing to over $55MM in cost avoidance. Whether your need is original creative or repurposing assets for direct-to-consumer, healthcare professionals, market access and reimbursement, or internal stakeholder customers, we are the group you can rely on to WIN THE DAY. And, as an essential partner in meeting the strict regulatory deadlines for safety updates and product launches, we ensure all critical Day 0-3 requirements are met. As Veeva Multichannel and Adobe Experience Manager Bronze Level Partners, we are able to offer a wide variety of digital solutions. Our experience is extensive, quality driven, and designed to create efficiency when communicating to HCPs and consumers on a personalized level.
WHAT MAKES AN ALEXANDER
Behind the quality work we do is a team of talented Alexanders who are committed to WINNING THE DAY for our clients. EVERY. SINGLE. DAY. We are guided by our core values: Get Real, Own It, Keep It Simple, Grab the Mic, Stay Curious, Do Work, Live Life, Have a Laugh and Succeed as One. And we are inspired by the lessons we have learned from three remarkable Alexanders who have made an everlasting impact on the world:
Storyteller Alexandre Dumas teaches us how remarkable creativity has the power to erase borders and withstand the test of time.
Dreamer Alexander Graham Bell reminds us of the importance of being connected and how the world can be forever changed when dreams and persistence collide.
Leader Alexander The Great shows us how success becomes a certainty when innovative leadership is paired with an unwavering will.
Think you have what it takes to be an Alexander?
We Are Alexander is committed to fostering an inclusive workplace. We are against discrimination of any kind. We fundamentally believe that diversity fuels our creativity and are committed to finding ways to become even more diverse. Together, our different perspectives and experiences make us a stronger organization.
— The We Are Alexander Leadership Team