The world has changed. Marketing has changed. Daily pressure builds. WINNING THE DAY is both a commitment to delivering remarkable work and a commitment to providing significant value – through speed, agility, financial efficiency and flexibility. It’s combining versatile talent with the latest technology, and matching it to your specific day-to-day needs. It’s leveraging the intimate knowledge of your brands, acquired over time with client-dedicated teams. It’s spectacularly delivering for you under any circumstance, with ease of engagement, and zero complication for you – and doing it EVERY. SINGLE. DAY.
To reinforce the one-of-a-kind taste of Dr Pepper, we helped WIN THE DAY by creating the award-winning Pick Your Pepper program—a celebration of the passions that make each of us one-of-a-kind—significantly increasing single-serve sales and social engagement.
COMPLETED IN 90 DAYS
WINNING THE DAY is not about handoffs – what seems like a routine creative assignment could be a production nightmare waiting to happen. When creative and premedia disciplines work together—like ours do daily—print problems are avoided, time & money are saved and creative intent is realized.
Maximizing accuracy and financial efficiency means getting the right jobs to the right agencies. Our BUD LIGHT clients know that above-the-line agencies are ill-equipped to handle large scale, multiple-element programs. Instead, we helped them WIN THE DAY by consolidating all of their large, time-sensitive executional needs, like BUD LIGHT’s NFL sponsorship, to deliver them massive savings.
WITH 0 DELAYS
WINNING THE DAY with cannabis packaging is complicated. State laws, strain types, varying percentages of THC & CBD cannabinoids and terpenes, leads to frequent packaging updates. With our artwork automation, however, we can turn weeks of manual labor into just hours and ensure the accuracy of critical information.
Due to the pandemic, an emphasis on DTC sales was implemented. WINNING THE DAY required an immediate need for high quality, multi-use, E-Comm brand assets, which we created rapidly, across the entire brand portfolio. Assets included: photography, videos and 3D product renders.
CREATED IN 120 DAYS
WINNING THE DAY only becomes game-changing when it is practiced EVERY day. Our commitment to RCI principals was demonstrated with significant process improvements over a 36-month period in creative development.
Strategic thinking is the connective tissue that integrates our entire service offering. Steeped in compelling insights, empathy and real-time social awareness, we uncover the truths of a brand, along with the connection points and behaviors of its customers and consumers. Using a number of proven proprietary tools, the work of our Planning + Insights Group becomes the “GPS” that guides all of our solutions and is why WINNING THE DAY must always include delivering work that works.
Current world challenges have clearly shown us the importance of organizational resilience. ROME®, our proprietary technology solution, is a key component to WINNING THE DAY for our clients. It ensures all project stakeholders remain connected, aligned and accountable in real-time, while enabling teams to safeguard, easily find, and share marketing assets of any kind—all while driving timely approvals for any number of projects simultaneously. Recognizing our client’s need for flexibility and the desire to pivot quickly on demand, our unique workflow solution allows for effortless workflow creation and modification on the fly. Rome also provides instant project health and vital KPI reporting. It’s everything you need in one place to drive your work forward with momentum and daily efficiency. It is why we say – All roads lead to ROME®.
ROME® is browser-based, mobile-friendly and requires no specialized software—it resides in a secure cloud under significant security protocols and is accessible from any device wherever you are in the world. Rome® utilizes a customizable role-based access control system providing a suite of features designed to drive your daily business with maximum efficiency:
- Instant Workflows
- Dynamic Asset Management
- Color & Printer Mgt.
- Virtual Soft Proofing
- Remote Press Approvals
- Artwork Automation
- Stakeholder Approvals
- Real-Time Project Health
- KPI / Project Reporting
- Quality Control
AI-driven smart search helps you find what you need or discover what you desire for your next project. Spend less time searching and more time creating.
Choreograph your business and creative process from conception to market, while empowering a mobile workforce from anywhere in the world.
Instantly view your project health and timelines. Quickly identify blockers and/or important information to mitigate issues before they become problems.
Eco-friendly and effective, our process helps you identify print and color challenges quickly. Save time, money and the environment.
Regional/Local Sales & Marketing teams have unique needs and challenges. They require a resource that is highly responsive, understands the cultural nuances of the local market, is price-sensitive and can deliver hyper-fast with zero complications. TURN® is our ON-DEMAND creative delivery solution to meet time-sensitive, quick-turn challenges with templatized, adjustable creative solutions. With predetermined costs, processes and timelines, TURN® can quickly deliver quality creative in a short period of time while always protecting and supporting the established national brand image. TURN® has proven to empower local teams by significantly reducing the time needed to manage agency resources – giving them more time to plan, market, sell and WIN THE DAY.
TURN® delivered a local promotion and helped WIN THE DAY by bringing together shared equity with Ford Bronco and Dr Pepper in a matter of days versus weeks.
To WIN THE DAY For Vernors Ginger Ale, TURN® delivered insight driven packaging across 6 SKU’s in one week that leaned into unique expressions only Michiganders would know.
TURN’s® culturally diverse team provided analysis on the regional consumer along with IN CULTURE recommendations to quickly speak to this consumer in a timely manner, helping WIN THE DAY.
To help WIN THE DAY for Natural Light, TURN® provided regional marketing support for a full program promoting the launch of vintage Natural Light packaging.
Our quick-turn, location-specific digital banner ad campaign for Hilton, to quickly distribute to franchises, gave them the opportunity to WIN THE DAY by offering incentives to their customers at a moment’s notice.
TURN® helped WIN THE DAY by providing local marketing support promoting the Indy 500 Budweiser sponsorship including retail point-of-sale and out-of-home.
A division of We Are Alexander specializing in the complex requirements of the health and pharmaceutical industry.
We WIN THE DAY for your healthcare marketing brand teams by operating as an extension of them, on-site and off-site. As an executional powerhouse, we drive significant cost savings for you over traditional AOR execution fees—for one client alone, we are credited with contributing to over $55MM in cost avoidance. Whether your need is original creative or repurposing assets for direct-to-consumer, healthcare professionals, market access and reimbursement, or internal stakeholder customers, we are the group you can rely on to WIN THE DAY. And, as an essential partner in meeting the strict regulatory deadlines for safety updates and product launches, we ensure all critical Day 0-3 requirements are met. As Veeva Multichannel and Adobe Experience Manager Bronze Level Partners, we are able to offer a wide variety of digital solutions. Our experience is extensive, quality driven, and designed to create efficiency when communicating to HCPs and consumers on a personalized level.
Behind the quality work we do is a team of talented Alexanders who are committed to WINNING THE DAY for our clients. EVERY. SINGLE. DAY. We are guided by our core values: Get Real, Own It, Keep It Simple, Grab the Mic, Stay Curious, Do Work, Live Life, Have a Laugh and Succeed as One. And we are inspired by the lessons we have learned from three remarkable Alexanders who have made an everlasting impact on the world:
Storyteller Alexandre Dumas teaches us how remarkable creativity has the power to erase borders and withstand the test of time.
Dreamer Alexander Graham Bell reminds us of the importance of being connected and how the world can be forever changed when dreams and persistence collide.
Leader Alexander The Great shows us how success becomes a certainty when innovative leadership is paired with an unwavering will.
Think you have what it takes to be an Alexander?
We Are Alexander is committed to fostering an inclusive workplace. We are against discrimination of any kind. We fundamentally believe that diversity fuels our creativity and are committed to finding ways to become even more diverse. Together, our different perspectives and experiences make us a stronger organization.
— The We Are Alexander Leadership Team
NEW YORK / NEW JERSEY
Empire State Building, 350 5th Avenue
New York, New York 10118
5850 Granite Parkway
Plano, Texas 75024
1227 Washington Avenue
St. Louis, Missouri 63103