The world has changed. Marketing has changed. Daily pressure builds. WINNING THE DAY is about going beyond our commitment to deliver remarkable work. Working with us comes with an equal commitment to providing significant value – through speed, agility, financial efficiency and flexibility. It’s combining versatile talent with the latest technology, and matching it to your specific day-to-day needs. It’s leveraging the intimate knowledge of your brands, acquired over time with client-dedicated teams. It’s spectacularly delivering for you under any circumstance, with ease of engagement, and zero complication for you – and doing it EVERY. SINGLE. DAY.
If you find yourself just surviving the day,
let us show you how we can help you WIN THE DAY instead.
To reinforce the one-of-a-kind taste of Dr Pepper,
We Are Alexander created the award-winning
Pick Your Pepper program - a celebration of the passions that make each of us one-of-a-kind - significantly increasing single-serve sales and social engagement.
COMPLETED IN 90 DAYS
WINNING THE DAY is not about handoffs – what seems like a routine creative assignment could be a production nightmare waiting to happen. When creative and premedia disciplines work together, print problems are avoided, time & money are saved and creative intent is realized.
Having above-the-line agencies execute large scale, multiple-element programs is often slow, inaccurate and financially inefficient. Consolidating large, time-sensitive executional needs, like BUD LIGHT’s NFL sponsorship, delivers massive savings.
WITH 0 DELAYS
Cannabis packaging is complicated. State laws, strain types, varying percentages of THC & CBD cannabinoids and terpenes, leads to frequent packaging updates. Our artwork automation turns weeks of manual labor into just hours and ensures the accuracy of critical information.
Due to the pandemic, an emphasis on DTC sales was implemented. This required an immediate need for high quality, multi-use, E-Comm brand assets across the entire brand portfolio. Assets included: photography, videos and 3D product renders.
CREATED IN 120 DAYS
WINNING THE DAY only becomes game-changing when it is practiced EVERY day. Our commitment to RCI principals is demonstrated with significant process improvements over a 36-month period in creative development.
Strategic thinking is the connective tissue that integrates our entire service offering. Steeped in compelling insights, empathy and real-time social awareness, we uncover the truths of a brand, along with the connection points and behaviors of its customers and consumers. Using a number of proven proprietary tools, the work of our Planning + Insights Group becomes the “GPS” that guides all of our solutions and is why WINNING THE DAY must always include delivering work that works.
If current world challenges and the related business consequences have taught us anything, they have clearly shown us the importance of organizational resilience. ROME®, our proprietary technology solution, is a key component to WINNING THE DAY for our clients. Ensuring all project stakeholders remain connected, aligned and accountable in real-time, safeguarding and sharing marketing assets, driving timely approvals for any number of projects simultaneously, establishing and modifying workflows on the fly, along with providing instant project health and KPI reporting. It’s everything you need in one place to keep your work moving forward with momentum and daily efficiency. It is why we say – All roads lead to ROME®.
ROME® is browser-based, requires no specialized software, and resides in the cloud under significant security protocols. It is permission-based, accessible from any device anywhere in the world, and provides a series of features designed to drive massive project efficiency:
- Instant Workflows
- Dynamic Asset Management
- Color & Printer Mgt.
- Virtual Proofing
- Remote Press Approvals
- Real-Time Project Health
- Artwork Automation
- Stakeholder Approvals
- KPI / Project Reporting
- Quality Control
Regional/Local Sales & Marketing teams have unique needs and challenges. They require a resource that is highly responsive, understands the cultural nuances of the local market, is price-sensitive and can deliver hyper-fast with zero complications. TURN® is our ON-DEMAND creative delivery solution specifically designed to meet these quick-turn challenges with FIXED costs, FIXED processes and FIXED timelines, while always protecting and supporting the established national brand image. TURN® has proven to empower local teams by significantly reducing the time needed to manage agency resources – giving them more time to plan, market, sell and WIN THE DAY.
A local promotion that expanded to six markets as excitement grew around a local giveaway.
A customized limited-time packaging design highlighting unique gestures and insights for Michiganders.
Culturally relevant POS elements for targeted multicultural segments and store-specific promotions.
Regional marketing support for a full program promoting the launch of vintage Natural Light packaging.
Quick-turn, location-specific digital banner ads for franchise businesses.
Local marketing support promoting the Indy 500 Budweiser sponsorship including retail point-of-sale and out-of-home.
A division of We Are Alexander, specializing in the complex requirements of the health and pharmaceutical industry.
Operating as an extension of our clients’ brand teams, on-site and off-site, we are an executional powerhouse for our clients, driving significant cost savings over traditional AOR execution fees. For one client alone, we are credited with contributing to over $50MM in cost avoidance. Whether the need is original creative or repurposing assets for direct-to-consumer, healthcare professionals, market access and reimbursement, or internal stakeholder customers, we are the group they rely on to WIN THE DAY. We are an essential partner in meeting the strict regulatory deadlines for safety updates and product launches, ensuring all critical Day 0-3 requirements are met. As an authorized Veeva Multichannel Partner, we design, develop and test Veeva Approved and Engaged emails for rep outreach with HCPs as well as manage all medical, legal and regulatory review submissions.
Behind the quality work we do is a team of talented Alexanders who are committed to WINNING THE DAY for our clients. EVERY. SINGLE. DAY. We are guided by our core values: Get Real, Own It, Keep It Simple, Grab the Mic, Stay Curious, Do Work, Live Life, Have a Laugh and Succeed as One. And we are inspired by the lessons we have learned from three remarkable Alexanders who have made an everlasting impact on the world:
Storyteller Alexandre Dumas teaches us how remarkable creativity has the power to erase borders and withstand the test of time.
Dreamer Alexander Graham Bell reminds us that the world can be forever connected when dreams and persistence collide.
Leader Alexander The Great shows us how success becomes a certainty when innovative leadership is paired with an unwavering will.
Think you have what it takes to be an Alexander? SEE OUR OPEN POSITIONS
We Are Alexander is committed to fostering an inclusive workplace. We are against discrimination of any kind. We fundamentally believe that diversity fuels our creativity and are committed to finding ways to become even more diverse. Together, our different perspectives and experiences make us a stronger organization.
— The We Are Alexander Leadership Team
NEW YORK / NEW JERSEY
Empire State Building, 350 5th Avenue
New York, New York 10118
5850 Granite Parkway
Plano, Texas 75024
1227 Washington Avenue
St. Louis, Missouri 63103